Hakarl Fermented Shark
Hakarl Fermented Shark
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A unique experience, now in your home
A unique experience, now in your home
Overview
Overview
Hakarl is a food manufacturer specializing in fermented shark and other Icelandic delicacies. Despite the exotic appeal of its products, it has gained solid traction in the United States.
Available at Costco and Sam's Club, Hakarl offers adventurous eaters a taste of Icelandic tradition, in convenient, ready-to-eat packages.
Scope of Work
Scope of Work
Logo design
Typography
Tools Used
Tools Used
Affinity Designer
Design Description
Design Description
Hakarls' typographic logo features uppercase lettering for a strong brand presence. Customers can easily identify Hakarl even in shelves stocked with other products.
There are two main variations - blue and red/gold. Blue evokes the cold, Icelandic waters where the shark is sourced, whiel red/gold adds warmth, emphasizing its exotic flavor. For smaller displays, the logo simplifies with fewer colors to preserve its distinct identity.
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